No one will argue that in today’s competitive market, the ability to differentiate one’s product from the rest of the field is key to long-term business success. However, many times, a great product just isn’t enough. The reality is that in a world where quality products abound and worldwide shipping and receipt times are a fraction of what they used to be, the one factor that can cause a business to sink or swim is service. It is in this arena that the Walt Disney Company has set itself apart. This course provides an in-depth analysis of the “Disney Experience” and provides a solid framework upon which to create the customer service experience you wish to achieve within your business.